Last week, Hazera USA hosted its annual Hall Field Days in New York, drawing over a hundred customers, growers, and distributors from across the United States. The event offered a unique opportunity for the attendees to explore Hazera’s latest varieties and innovative new concepts, like ‘Tomatoes that Work for You’ shaping the future of agriculture.

The event kicked off with an introduction and launch of Hazera’s new concept of ‘Tomatoes that Work for You,’ presented by Hazera’s Tomato Expert and Regional Manager, Arno Van Staden. This forward-thinking initiative addresses some of the most pressing challenges in the tomato industry today, including rising production costs, labor shortages, and the need for sustainable farming practices. Arno’s presentation underscored Hazera’s commitment to leading the way in agricultural innovation.

Another key highlight was the showcase of Hazera’s ToBRFV resistant tomato varieties. These breakthroughs represent a significant advancement in crop protection, offering enhanced resistance to ToBRFV. This innovation is crucial for maintaining crop health and ensuring consistent productivity despite the growing threat of diseases.

Attendees were also introduced to Hazera’s latest watermelon, cabbage, and sunflower breeds. These new varieties have been developed with a focus on improved yield, superior taste, and greater resilience. The excitement among the participants was palpable as they explored the potential of these crops.

One of the most cherished aspects of the Hall Field Days was the opportunity for face-to-face interactions. Meeting customers, growers, and distributors in person allowed for meaningful exchanges, strengthening relationships and collaboration. The passion and commitment of the participants were truly inspiring, reinforcing Hazera’s dedication to supporting its partners in every possible way.

We look forward to many more opportunities to connect, learn, and grow together.