At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While our products often grab the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Yossi Kuttin (49), a Sales and Commercial Manager from Gedera, Israel.
Yossi Kuttin is 49 years old and happily married to his wife, Rona. They have three daughters (18, 14, and 11) and they live in Gedera, which is conveniently just a 10-minute drive from Brurim. Yossi has been with Hazera for four years. “Next month, I will celebrate my fifth year as the Commercial Manager of Israel, overseeing sales and product development in the Israeli market.”
What is a common myth about your job or field of expertise?
“I’m an agronomist, an expert in the science of soil management and crop production. When my friends hear that, they usually assume that I know everything about agriculture and plants, regardless of where I work—whether it’s related to ornamental trees or their mother’s garden.”
In your opinion, what is the most important personality trait someone would need to work in your industry?
“I believe that the key skill lies in managing multidimensional relationships. In my position, I am responsible for overseeing the local market team and maintaining fruitful relationships with customers, suppliers, colleagues from sister companies, and various internal departments such as marketing, R&D, S&OP, MarCom, finance, legal, and human resources (HR). Each of these entities has its perspectives, objectives, and intentions, and my challenge is to effectively be working with all of them while also achieving my targets and goals.”
Can you name a project you are proud of and why?
On October 7th, when the war broke out, many of our customers were dramatically affected all over Israel, especially in the region close to Gaza. Firstly, their families had to evacuate the region, leaving them to manage their farms from home, right next to the war zone. Secondly, many foreign employees left due to fear of the conflict, leaving the growers without sufficient labour. In response, my team and I, next to many Israeli citizens, volunteered and assisted the growers. For several weeks, we visited different growers and plant raisers once a week, providing labour support in the fields and greenhouses. Additionally, we extended support by delaying payments for customers who lived close to Gaza and were hit the hardest. I take pride in reaching out to these growers in the name of Hazera and remaining committed to supporting Israeli agriculture in every way possible.
Which books/movies would you recommend and why?
I recommend the book titled “A Tale of Love and Darkness” by Amos Oz, one of Israel’s renowned authors. In this autobiography, Amos Oz vividly portrays the roots of his family, including the tragic lives of himself and his parents in Jerusalem, as well as his experience in the kibbutz and Tel Aviv. These personal events are interwoven with an epic account of Israel’s establishment as a nation, alongside other significant historical events. It’s a compelling read for everyone, especially those interested in delving deeper into the history of Israel.”
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